I am a graphic designer aspiring to create work that connects cultures and creates community.

Good day and thank you for visiting my neck of the woods.


As a designer and recent grad from Berkeley-Haas business school, my skills stretch into digital marketing, social media, branding, and advertising. I've worked in hospitality, startups, and in particular sports.


I draw heavily from numerous inspirations, including my Bay Area upbringing, extraordinary athletes and entertainers, social ideas, and more. My love for using design to create community has manifested in some very enjoyable work, like culturally-relevant projects for the Oakland Roots and my passion project BAYD.


I appreciate your time checking out my site - please visit my contact page to reach out.


"Having worked with Luke on several Oakland Roots campaigns now, I can say that he is not just a talented graphic designer — He's also a meticulous worker, taking the time to fully understand client objectives. If you're looking to take your project to the next level, my advice: Connect with Luke and get the conversation started. It'll be the best decision you make today."


- Alfonso Bui, Director of Media, Oakland Roots SC

"I've had the fortunate experience of working with Luke on multiple merchandise related designs for my brand. His creativity, professionalism, communication and ability to make changes on the fly are second to none. From my experience it's common to find graphic designers who may have one or two of the above mentioned traits but to find all four of those traits in this business possessed by an individual is very rare. Luke is a unicorn. His designs have all been very well received by my customer base as they have been top sellers and with that said I can't recommend him enough."


- Joseph Azizi, Founder, WarriorsTalk

"Luke was very helpful for our office. He led the charge in creating digital advertising for our $350,000 Digital Advertising Campaigns. His timelines and creative ability were greatly needed and we couldn’t have done better. We saw a very good ROI at 6-1 on his creative."


- John Corwin, Assistant Athletic Director of Marketing & Game Presentation, Cal Athletics



2020 by Luke Zhang.