OAKLAND ROOTS

SPORTS CLUB

Oakland Roots SC is a soccer club in the National Independent Soccer Association (NISA).

 

More than just a club, more than just a game. Oakland Roots Sports Club seeks to harness the magic of Oakland and the beautiful game of soccer as a force for social good.

 

On the pitch, in the stands, and in the community, the Oakland Roots have dedicated themselves to Serving Oakland First, Always.

AD HOC SOCIAL MEDIA: Social media posts for a brand that prioritizes creativity and design.

Role: Graphic Design / Social Media

Date: January - June 2020

Background: Working on a freelance basis, I did a few social media projects for the Oakland Roots as they came up, including a FIFA tournament promotion, experiential highlight posts, and in-game scoring updates.

The Problem: The Roots are an ambitious startup organization and have lots of creative ideas they want to execute. With these social media projects I was able to help bring some wittier, more creative ideas to life.

FIFA TOURNAMENT PROMOTION: Promoting a league-wide player tournament in FIFA 20 when the seasons got delayed due to the COVID-19 pandemic.

EXPERIENCE HIGHLIGHTS: Highlighting our players, fans, and in-game experiences in a fun illustrative project.

IN-GAME GRAPHICS: Executing on-the-fly, templated graphics with a quick turn around during live games.

2020 by Luke Zhang.

OAKLAND ROOTS

SPORTS CLUB

Oakland Roots SC is a soccer club in the National Independent Soccer Association (NISA).

 

More than just a club, more than just a game. Oakland Roots Sports Club seeks to harness the magic of Oakland and the beautiful game of soccer as a force for social good.

 

On the pitch, in the stands, and in the community, the Oakland Roots have dedicated themselves to Serving Oakland First, Always.

OAKLAND ROOTS

SPORTS CLUB

Oakland Roots SC is a soccer club in the National Independent Soccer Association (NISA).

 

More than just a club, more than just a game. Oakland Roots Sports Club seeks to harness the magic of Oakland and the beautiful game of soccer as a force for social good.

 

On the pitch, in the stands, and in the community, the Oakland Roots have dedicated themselves to Serving Oakland First, Always.