CALIFORNIA ATHLETICS

California Athletics comprises of the 30 athletic teams representing UC Berkeley, competing mainly in the PAC-12.

 

Cal is a constant competitor year in and year out in a number of sports.

 

Notable pro athletes to come out of their programs include Marshawn Lynch, Aaron Rodgers, Jason Kidd, Jaylen Brown, Missy Franklin, and more.

 

I worked for marketing mainly in the sports of football and men's basketball.

DIGITAL ADVERTISING: Designing digital ads for the football and men's basketball seasons.

Role: Graphic Design / Advertising

Date: April - June 2019

Background: Cal Athletics wanted to create measurable digital ads for their football and men's basketball seasons. These were used before and during the seasons to promote ticket sales.

The Problem: Cal Athletics needed a professional graphic designer to execute templated digital advertising graphics independently in the correct dimensions and on a quick turnaround. The ads were used for digital, print, and environmental.

Deliverable: Below are examples of ads, both digital and print for football, basketball, and combination.

Figure 1: Digital banner ad for basketball.

Figure 2: Digital banner ad for football season ticket renewals.

Figure 3: Print ad for Caltopia, UC Berkeley's largest student fair.

Results: The ads were able to generate very good metrics for football and basketball tickets sales.

$5.32

$527K+

13M+

Return on Ad Spend

Total Revenue

Impressions

41K+

4,275

Clicks

Conversions

2020 by Luke Zhang.

CALIFORNIA ATHLETICS

California Athletics comprises of the 30 athletic teams representing UC Berkeley, competing mainly in the PAC-12.

 

Cal is a constant competitor year in and year out in a number of sports.

 

Notable pro athletes to come out of their programs include Marshawn Lynch, Aaron Rodgers, Jason Kidd, Jaylen Brown, Missy Franklin, and more.

 

I worked for marketing mainly in the sports of football and men's basketball.